The Good Pasta
Category: Branding/Identity, Print design, Illustrations
Year: 2017
Team : Siddhi Golecha
Overview:
The good Pasta is a food Catering service based in Delhi, which aims to provide comfort food to the people. The aim of the project was to create a Brand Identity and a Menu that talks about what the brand stands for.
Branding:
Since Pasta was the main dish of the service and the word is in the name itself we decided to play with that to create the logo. The logo iterations were inspired by understanding the history of pasta and by representing comfort visually. The colour pallet was also chosen to to convey the same message The final Logo (top right corner) was selected by the client because the font the company’s name written reminded her of Pasta.