Wild Child
Category: Branding/Identity, Print Design
Year: 2019
Overview:
Wild Child is a Health Care & cosmetics service based in Delhi, which aims to provide customised beauty products for different skin types. The aim of the project was to create a Brand Identity and Packaging that talks about what the brand stands for.
Branding:
The logo iterations were inspired by trying to understand what the brand stands for, since it was a new company we were also trying to create the brand value as we designed the logo. The owner of the company is an artist herself so one of the main guide lines was to use oil based textures.
While keeping the clients and users demands in mind I also created few options I thought would suit the brand. The final Logo (top left corner) was selected by the client because the face showed and gave a calm feeling while not revealing gender.
