Peeper Photography
Category: Branding/Identity
Year: 2019
Overview:
Peeper is a wedding photography company based in Delhi. The aim of the project was to create a Brand Identity which captures what the brand stands for and the types of photos they take. The main request from the client was to have the name play a major role in the logo.
Branding:
The logo iterations were made keeping the visual thought of client, photography, and the elegance that comes with Indian weddings. As this logo would latter be used on wedding pictures it had to be versatile and at the same time compliment Indian weddings .
Some of them were type based, yet others were made keeping the idea of a camera, eye and perspective in mind. The final option had fine lines supported by a geometric font making it modern as well as elegant. Later a coloured option was also added.
