Election Campaign:

While creating the communications for the Election Campaign the aim was to create designs that are simple, direct and stands apart form the other information that is being communicated to the students. The method we used to achieve that was iconography, as students don’t always have the time to stop and read information as they are passing through the corridors. We further used simple animation and bright colours to make the posters stand out more.

Website:

We already had an existing website for the Union but through feedback we realised that students were not able to find what they were looking for. We started by redesigning the navigation bar and then we moved on to the advice page. The main aim of the advice page was to make the information available on the page more consumable and friendly. We realised that the best way to achieve this was by creating illustrative diagrams of the complicated processes.